MAGIC| Center of Excellence for Melody-Art-Graphic Animation - Innovation & Research-Cinema

Vision:

To be a global leader in fostering creativity, innovation, and excellence at the intersection of Melody, Art, Graphic, Innovation & Research and Cinema empowering individuals to redefine boundaries and transform the world through their artistic and cinematic expressions.

Objectives:

Cultivate Creative Excellence: Provide an environment that nurtures artistic talent, fosters innovation, and encourages the pursuit of excellence in Melody, Art, Graphic, and Innovative Cinema.
Interdisciplinary Collaboration: Promote cross-disciplinary collaboration among departments and industries to create groundbreaking art and cinematic experiences.
Cultural Enrichment: Contribute to the preservation and enrichment of global culture through the creation of artistic and cinematic masterpieces.
Empower Future Leaders: Equip students with the knowledge, skills, and mindset to become visionary leaders and pioneers in the fields of Melody, Art, Graphic, and Innovative Cinema.
Global Impact: Facilitate research, projects, and initiatives that address global challenges and make a positive impact on society.

UNESCO SDG Alignment

The Center of Excellence for MAGIC (Melody, Art, Graphic, Innovative Cinema) at Guru Nanak Dev Global University is dedicated to supporting all the Unitated Nations Sustainable Development Goals (SDGs) through its practical projects but will primarily drive below SDGs.

Quality Education (SDG 4): MAGIC plays a pivotal role in promoting quality education. It offers a range of programs in music, fine arts, animation, and filmmaking, imparting valuable skills and knowledge to students. By doing so, it actively contributes to the SDG of ensuring inclusive and equitable quality education. Through its diverse courses, students are empowered with creative and technical abilities that prepare them for meaningful careers in the arts and media.

Industry, Innovation, and Infrastructure (SDG 9): The center’s core philosophy revolves around nurturing creativity, fostering interdisciplinary collaboration, and harnessing cutting-edge technologies within the arts and media. This emphasis on innovation is integral to achieving SDG 9, which seeks to build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation. MAGIC encourages students to explore innovative approaches to artistic expression and filmmaking, aligning with this goal.

Reduced Inequality (SDG 10): MAGIC is committed to reducing inequalities by providing educational opportunities in creative fields. It opens doors for students to access education and skill development in areas that might otherwise be exclusive or underrepresented. Through its inclusive approach to arts and media education, it contributes to SDG 10’s aim of reducing inequalities and promoting equal opportunities for all.

Sustainable Cities and Communities (SDG 11): The center actively contributes to the creation of sustainable and vibrant communities. By encouraging cultural enrichment and creative expression, MAGIC fosters an environment where diversity thrives. Its artistic and cinematic initiatives, whether through music, fine arts, animation, or filmmaking, have the power to promote cultural diversity and community engagement. This aligns with SDG 11’s objective of making cities and communities more inclusive, safe, resilient, and sustainable.

Peace, Justice, and Strong Institutions (SDG 16): Art and media are potent instruments for promoting peace, justice, and strong institutions. MAGIC’s emphasis on global impact through creativity and cultural enrichment contributes to these objectives. Through artistic expression and cinematic storytelling, the center can inspire positive change, advocate for justice, and strengthen institutions dedicated to these principles. Thus, it aligns with SDG 16’s vision of fostering peaceful, just, and accountable societies.

Partnerships for the Goals (SDG 17): MAGIC recognizes the importance of collaboration for achieving sustainable development. It forges partnerships with international institutions, state-of-the-art organizations in India and the USA, and other stakeholders. This collaborative spirit aligns with SDG 17’s focus on fostering partnerships to achieve common goals. By working together with diverse entities, MAGIC can amplify its impact on the global creative and media landscape.

In summary, the Center of Excellence for MAGIC at Guru Nanak Dev Global University plays a multifaceted role in supporting UNESCO SDGs. Through its commitment to quality education, innovation, inclusivity, sustainability, partnerships, and the promotion of peace and justice, MAGIC strives to be a catalyst for positive change in the world of arts, media, and education.